See how Brierley can transform your loyalty programme and create game‑changing customer engagement.
Products and Services
Innovate


We define emotional and rational drivers for your brand and create a roadmap indicating where your brand needs to go for optimal results.
This outlines the framework to move forward and defines the tools used to create customer experiences that are truly unique for your brand’s initiatives.
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Engagement Strategy
- Envision your brand’s ideal engagement end-state
- Engagement evolution to keep your customer experience fresh and relevant
- Recommendations on timing for releasing new features and experiences
- Progressive phasing of the proposed experience improvements or engagement programmes
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Customer Engagement Discovery
- Benchmarked capabilities against industry competitors
- Identify and prioritise stop gaps and workarounds
- Tool and integration opportunities to improve key engagement interactions
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Engagement Roadmap
- Set a north star for your brand’s engagement capabilities
- Develop a three- to five-year phased digital transformation plan
- Know which gaps require new technology support across phased development
- Identify an optimum calendar for engagement and experience refreshes
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Platform Selection and
Digital Transformation- Prepare RFI / RFP
- Identify and evaluate vendors
- Assist in contract negotiation
- Guide implementation and employee adoption
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Journey Mapping
- Defined customer journeys most relevant to your business
- Pain points, gaps, and happy moments across cohort journeys
- Recommend enhancements to significantly improve the customer journey
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Product Strategies
- Product evaluation and benchmarking
- New feature or service ideation
- Identify consumer drivers for product transformation
- Promotional strategies to drive product adoption
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Competitive Experiences
- Competitor email intelligence
- Comparison ratings of your customer experience versus your competitors’
- Highlighting engagement features considered tablestakes in your space
- Uncovering elements to differentiate your engagement from your competitive set
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Marketing Research Services
- Survey methodology and design
- Panel / sample recruitment
- Conjoint / MaxDiff / Regression Analysis
- Segmentation, TURF, Key Driver Analysis
- Perceptual Mapping
Execute


We lead brands through the process of building their engagement engine and bringing a brand to life through emotionally enriched customer engagements.
We execute with a multitude of engagement tools designed to move your brand in whatever direction is optimal.
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Omnichannel Email, SMS, PUSH
- From customer journey to triggered communications
- Outsourced campaign management on our platform
- Staff augmentation campaign set up on your platform
- CRM, weekly email circulars, onboarding streams, promotion drivers
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Email Live Content Features
- Multi-language capable
- Image hotspots
- Image scratch-n-reveal
- Image carousel
- Countdown timers
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Games & Sweeps
- Stand alone spin-to-win, slot, puzzle, skill games
- Gamification leaderboards, badges, challenges, quests
- Collectible events, seasonal & holiday passport, or bingo games
- Sweepstakes creative, promotions, bonding, rule creation
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Acquisition Marketing
- Highly targetable, pay per action performance marketing
- Social and SMS refer-a-friend programmes
- Anonymous-site-visit revealer
- Online lead generation
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SMS, Load to Wallet
- SMS enrollment, acquisition feature
- Load to wallet coupons, offers, rewards
- Digitized Apple/Google/Samsung wallet cards
- Integration with games, sweeps, email, and referrals
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Augmented Reality Engagement
- Educational or informational interactions
- Seasonal & promotional traffic driving events
- Product launch, product trial
- Blockchain or crypto product enablement
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B-stamp capacitive stamp technology
- Punchcard rewards programmes
- Traffic driving associate interaction mechanic
- Ticket issuance and redemption
- Digital content collection feature