Our Company

Brierley+Partners has an unmatched history when it comes to creating popular and measurable loyalty programs. As a true industry leader, we've been Advancing Loyalty® for our clients with some of the most popular loyalty programs in the world. This is due in large part to our firm commitment to Brierley’s own Relationship Management® principles.

Over the years, we’ve created, managed, and supported loyalty and CRM programs with unparalleled success for some of the most globally recognized companies around. Planting our roots firmly in the travel industry and working with industry-leading airline and hotel brands such as Hertz and Hilton, we’ve since grown to serve over 250 clients across an amazingly broad spectrum of industries.

More recently, Brierley+Partners has helped completely reshape loyalty in the retail industry, launching programs that have revolutionised loyalty cadence, technology, and member communications. While leading loyalty and sophisticated CRM innovation for decades, Brierley has maintained a singular mission: making our clients’ customer relationships dramatically more profitable.

In 2015, Nomura Research Institute, Japan’s premier IT Solutions and consulting company, acquired Brierley+Partners. With this acquisition, we are able to bring industry-leading loyalty and CRM innovation to NRI’s global clientele more efficiently than ever before.